Free Webinar Series: Exploring ITAM’s past, present, and future. Part 1 - ITAM’s present – is it all about spending, compliance, and risk?

Webinar Series. Exploring ITAM’s past, present, and future In this unique webinar series, we’ll explore the past, present, and future of ITAM. In the first session on Thursday 11th November, we will look at the past and ...
14 October 2021


Webinar Series: Exploring ITAM’s past, present, and future

In this unique webinar series, we’ll explore the past, present, and future of ITAM. In the first session on Thursday 11th November, we will look at the past and present of key areas including compliance, cost, security, and risk and how your role with asset management plays with each.   In our second webinar on Thursday 2nd December, we’ll have a conversation about what ITAM will look like in 5-7 years, the future of cloud technologies, who you’ll need to align with for success, and the steps you can take to prepare yourself and your organization. In both webinars, we’ll discuss the skills and relationships needed to elevate ITAM and your role in the future.

Part 1ITAM’s present – is it all about spending, compliance, and risk?

In this first webinar, we’ll explore compliance, cost, risk, security, and how asset management makes a difference for each. We’ll look at ITAM’s past to understand how we’ve reached the present and consider how businesses are changing. Across organizations, ITAM can be a driving force in many areas but understanding where you are and where you’re going is key. We’ll also consider how to build and maintain the skills and relationships that will help us address the ongoing move to the cloud and hybrid working.

A few conversations you’ll want to be a part of include:

  • Compliance – is it getting easier?
  • How does automation and machine learning help?
  • What steps will help you strengthen security and avert risk?
  • Three things that will help you move to the cloud
  • Actions you can take to keep at the top of your ITAM game

Join Rich Gibbons, ITAM Review and Adam Smith-Cairns at ServiceNow on Thursday 11th November at 4pm GMT as they discuss the strengths of ITAM in the enterprise and how we can continue to evolve and change as our organizations transform.

Once you have registered for this webinar, join us for the second part of the series by registering here. 

This event is brought to you by both The ITAM Review and ServiceNow. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here.



Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.


Adam Smith-Cairns, Product Marketing Manager, ServiceNow

Adam Smith-Cairns is a Product Marketing Manager on the ServiceNow IT Asset Management (ITAM) team. He has been in marketing with IT organizations for nearly 20 years with roles involving SAM, HAM, endpoint management, security, and network identity products and solutions. Before joining ServiceNow, he worked for Ivanti, LANDesk, an e-Learning company, Novell, and an Apple reseller. In addition to his lively marketing career, Adam has also been an instructional designer, free-lance writer, technical writer, customer advocacy leader, martial arts studio owner/lead instructor, and life coach.



Good info great speakers! Ill be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge ideas growth value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job love it. Thanks for hosting these. Cant wait for Wisdom!!
This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.
I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can and should provide thought leadership in that space.
Really good & interactive
Great presentation! Thanks so much for putting these together.
Thanks this is well-aimed and helped me to think about next steps I should be taking.
The session was very informative with excellent examples
I got some information at the webinar today that is going to assist me in a negotiation this afternoon

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