On Demand Webinar: Wisdom NA 2023 key themes & takeaways

Join the ITAM Review as we sit down with SHI & ServiceNow to hear get their insights into where we should all focus in 2023 and beyond.

About this event

Wisdom NA 2023 was another hugely successful ITAM Review in-person event where 100s of ITAMers got together to discuss the latest and greatest in the world of ITAM.

In this webinar, we sit down with Neil Frodsham, Global Director ITAM Services at SHI, our Platinum Sponsors & Adam Smith-Cairns, Sr. Product & Solution Marketing Manager at ServiceNow, our Gold sponsors, to hear what they found the most relevant and to get their insights into where we should all focus in 2023 and beyond.

Sponsored by: 



This event is brought to you by The ITAM Review, SHI, ServiceNow, Aptos Solutions, Eracent, Synyega, Origina, Snow Software, USU, AMI Asset Track, Zylo, Cascade Asset Management, Oomnitza, SIPI, Airtrack, Dynamic Lifecycle Innovations and LISA. When you register for the event your data will be supplied to all parties for the purpose of delivering the event ad following up after. More details about how we use your data can be found in our privacy policy here







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    Rich Gibbons
    Managing Director, ITAM Review
    Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.
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    Neil Frodsham
    Global Director ITAM Services, SHI
    Neil Frodsham has over 27 years of experience in the information technology market with a specialized focus in IT and Software Asset Management for over 19 years. As SHI’s Global Director ITAM Services, Neil is responsible for all the IT Asset Management and ServiceNow services at SHI. In his day-to-day role, Neil leads from the front supporting many of the world’s largest organisations to create true ITAM programs in their business, his division works with customers of all shapes and sizes on Software Governance, License Compliance, Audit Defense, ITAM/SAM Cost Optimization, ITAM Process projects, ServiceNow implementation and support, as well as providing long term Managed Services, and of course supporting that with the people, processes and technology to provide true end-to-end support. Neil is a member of the Board of Trustees at the ITAM Forum, supporting the overall development of the market as well as the launch of the new ISO 19770 certification. Over the course of his career, Neil has worked for SAM tool vendors, independent SAM consultancy firms and software resellers including License Dashboard, Certero, Phoenix Software and Trustmarque Solutions. LinkedIn Profile: https://www.linkedin.com/in/neilfrodsham/
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    Adam Smith-Cairns
    Sr. Product & Solution Marketing Manager, ServiceNow
    Adam Smith-Cairns (also known as Adam Smith –not to be confused with the economist) is a Product & Solutions Marketing Manager on the ServiceNow Asset Management (ITAM & EAM) team. He has worked in multiple marketing roles for nearly 20 years with a focus on IT. Before he worked with ServiceNow, Adam worked for Ivanti, LANDesk, an e-Learning company, Novell, and an Apple reseller. In addition to his lively marketing career, Adam has also been an instructional designer, free-lance writer, customer advocacy leader, a diversity equity and inclusion (DEI) leader, life coach, and a martial arts instructor. ​

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