Panel Webinar: Transforming ITAM in 2025 - How to shift and pivot to continue delivering value

Looking towards the future, ITAM’s role may be seen as unclear. With ITAM’s traditional ‘best practices’ facing challenges from innovations like cloud computing, IoT, AI, and citizen engineering, ITAM needs to pivot and transform to continue to showcase its value. 

This panel webinar explores these challenges and how to shift from centralised, compliance-focused governance to comprehensive management that promotes information sharing and embraces modern technology. This approach aims to enable distributed technology management to meet organisational demands, optimising business value, enhancing technology experiences, and mitigating risks.

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Learn about:

• why now, more than ever, ITAM needs to tightly align with IT Security teams
• future-ready tools, AI’s role in ITAM, data models/sharing for the automated management of technology
• the challenges associated with the rapid development and number of new technologies that may/may not be defined as a ‘technology asset’
• containers, cloud services, and API-driven architectures and the business benefits and challenges they present

• 
  Martin Thompson
  Founder, ITAM Forum
  Martin is the founder of the ITAM Forum, a not-for-profit trade body for the advancement of the ITAM profession. On a voluntary basis, he contributes to the ITAM Standards Committee (WG21), which develops the ISO ITAM family of standards (ISO 19770). He is also the author of, "Practical ITAM—The Essential Guide for IT Asset Managers," which covers how to get started and make a difference in IT Asset Management.
• 
  Sarah Marriott
  Director, Anglepoint
  Sarah helps clients drive outcomes, improving their ITAM maturity and optimising their IT estate. She works with Anglepoint’s largest and most complex clients globally delivering Managed Services with a focus on Risk Remediation Management . Prior to Anglepoint, Sarah held leadership positions at enterprise IT firms in various roles, bringing a unique perspective to solving ITAM challenges. Sarah was recognised as The ITAM Review’s ITAM Consultant of the Year for 2023 and is an active advocate for women in technology - she is a Board Member for The Women In Technology Network's UK community.
• 
  Rich Gibbons
  Head of ITAM Market Development & Engagement, Synyega
  Rich has been in the world of software licensing since 2003, and still loves talking about it! He spent 12 years as a Microsoft channel partner and, since then, has been a trainer, consultant, and analyst - delivering updates and insight across the globe. As well as Microsoft, Rich focuses on IaaS Cloud, FinOps, and legal tech - combining it all to help organisations stay as up to date as possible.

“Good info, great speakers! I’ll be sharing the recording with my colleagues.”

“This was excellent! I am going to go back and rewatch on-demand. Loved all segments presented.”

“Really good & interactive.”

”The session was very informative with excellent examples.”