Privacy and Data Protection Policy

The Enterprise Opinions Group of companies (The ITAM Review and ITAM Review Learning) understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who we interact with whether you visit our website, attend one of our events or apply for job. We do not collect personal data about you unless we need it for a specific purpose. Any personal data we do collect will only be used as permitted by law and according to the original purpose for collecting it in the first place, unless you give us permission to process it for other reasons or it is lawful for us to do so.

Please read this privacy policy carefully and ensure that you understand it. If you have any questions or need more information please contact us using the contact details below.

About us

The ITAM Review ( and ITAM Review Learning ( are part of the Enterprise Opinions Limited family of companies. They are all legal entities in their own right but complement each other and all relate to IT asset management. 

As such, this privacy policy sets out how collectively we process your personal data when you engage with all or any of these parts of our business. You should think of them as two websites run by the same company and therefore we will collect and process data from both parts of the business collectively, although it will always be obvious which part of the business you are interacting with at any time.

What Data Do We Collect?

The kind of personal data collected will vary depending on how you interact with us:

  • If you register with us, for example for a webinar or attendance at one of our conferences, or to use the LISA system, we will collect personal information you are asked to supply as part of the registration:
    • Name and job title
    • Contact information including email address
    • Demographic information such as postcode, preferences and interests
  • If you visit one of our websites (, (“our sites”), we will collect your Internet Protocol (IP) addresses, details about your browser and your location (based on your IP address), which are automatically logged by our web servers.
  • If you send us an email, contact us by phone or use one of our contact forms, we may collect your name, your email address, other contact information and any other information which you choose to give us.
  • If you signup to receive our email newsletter, we will collect your name and email address.
  • If you sponsor one of our conferences or webinars or content published on our sites, we will collect contact information from your organisation for the purposes of managing the sponsorship opportunity.

What we do with the information we gather?

We will only collect personal information from you that we require for a specific lawful purpose. It will always be obvious why we need the information. We require this information to understand your needs and provide you with a better service, in particular for the following reasons:

  • Internal record keeping and to meet our legal obligations.
  • To provide our services to you.
  • To improve our products and services and the functionality of our sites.
  • To respond to your requests.
  • To signpost information that may be of interest to you such as directing you to downloading information that has been written by a third party or to register for  one of our online conferences with multiple sponsors.
  • We may also, where it is lawful for us to do so, periodically send promotional emails about new products / services, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes.

Data specifically about visitors to our sites

How we use Cookies on our sites

Cookies are small text files saved to your device when you visit a website. We use cookies to help with the performance of our website and for other reasons set out in this privacy policy.

Before some of these cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of cookies.

Essential cookies

In some cases, we may use cookies that are essential for the running of the website. Without these cookies, the website would not function properly.

Analytics and site statistics

When someone visits our website, we make use of the Google Analytics service to collect standard information about visitors to the sites and their behaviour (e.g. what pages they viewed). The data provided by Google Analytics is anonymised and in no way enables us to identify individual visitors, however, Google Analytics will place a cookie on your device to enable the service. For more information about how Google Analytics cookies work on websites visit:

We also use Statcounter to count hits to our website. Again the service uses cookies to do this, and we have no way of identifying you from the use of this service or the cookie. More information about Statcounter’s cookies can be found here:

Cookies used to help us manage use of our website

We make use of Google’s reCAPTCHA service to protect “spam” comments and form filling. For this service to function, cookies are required.

Cookies used for measuring effectiveness of our social and ad activities

We use a number of different cookies which are placed by third-party services such as Twitter, LinkedIn, etc. These help us understand how visitors navigate to our websites from social media and other advertising. You can find out more about the use of these cookies here. You can find out more information about the use of these third-party cookies via their respective websites.

Marketing and advertising related cookies

We use a range of different online tools which allow us to market our services. These services are provided by Google, Microsoft, MailChimp, Cognism and Zoho. They enable us to understand the behaviours of our website visitors so that we target effective marketing. Such services make use of cookies which may in some instances allow us, or the service provides to track or identify individual users. We will not place these cookies on your device until you have given us consent to do so.

Links to other websites

Where our sites link to content on other websites, please note that we have no control over how your data is collected, stored, or used by these other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

Data collected for our online & in-person events

We often run online or in-person events in association with partners who sponsor or co-collaborate on these events. Where we do so, for the purposes of the event we will be joint-controller with the partner. As such, your registration details will be shared with the partner, who may contact you with information related to the joint project and/or their products and services.

More information about this will be provided at the point you register in a separate privacy policy, so you know exactly who we’re sharing your data with.

How we use social media and third-party websites

We use a number of social media channels to promote our business and to interact with individuals.

We may use advertising functionality of these channels as well as search engines in conjunction with the cookies we use on our own sites to target advertising to you about our products and services. Where we do, we will only do so when it is lawful to advertise in this way.

How we store your data

Any personal data we hold will be processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times.

We use a number of third-party systems to store your personal data; these will vary depending on whether you call us on the phone, email us, sign up for our newsletter, for an online conference, etc.

We will only store the minimal amount of information in these systems and we only use third-party systems that we can trust to be GDPR compliant. We also make sure we have a contract (sometimes called a Data Processing Agreement or DPA) in place to legally bind that compliance.

For some of these third-party systems this does mean that your data may be stored and processed outside the European Economic Area (EEA). Where this is the case, we have made sure that appropriate safeguards are in place to ensure appropriate protection for your data.

Retention of your personal information

Unless stated elsewhere in this document, in our terms of services or any other privacy information provided to you, we only keep your personal data for as long as it is lawful for us to do so (e.g. to provide services to you), and/or for as long as we have your permission to keep it.

Your data protection rights

Under current data protection legislation in the UK, you have rights as an individual which you can exercise in relation to the data we store and process about you. You can find more information about your rights on the Information Commissioner’s website:

Access to your data

You have the right to ask for a copy of any of your personal data held by us (where such data is held). Under the GDPR, no fee is payable and we will provide any and all information in response to your request free of charge.

To make a request for any personal information we hold and process about you, we would prefer it if you could put it in writing or in an email to the address below. We may ask you to verify your identity before providing the information and where necessary may contact you further to ensure we understand what data you are requesting.

Keeping your data up to date

It is important that any of your data that we process is kept up to date and accurate. We may from time to time, ask you to verify your contact details but if you wish to update any information we hold about you, please contact us using the contact details below.

Erasure of your data (the “right to be forgotten”)

Under some circumstances you may wish to delete the data we hold about you. It may not always be possible for us to do this, but you should put your request in an email using the contact details below

Your right to restrict processing

If you no longer wish for your data to be processed you should contact us using the details below.

How to object to processing

Some of the data we collect from you are for very specific purposes and without this information we may not be able to provide our products and services to you. However, you have a right to contact us if you wish to object to any of our processing and we will tell you whether it’s possible for us to do so.

Where we have collected consent from you to process your personal data, you have the right to withdraw that consent at any time. You can unsubscribe (opt-out) of any of our marketing messages by using the unsubscribe option or by contacting us.


Your right to portability allows you to request a machine-readable format of the data you supplied to us. In most cases this will be limited to the information you provide for the purposes of registering for one of our events.

Making a complaint

If you want to make a compliant about the way we are processing your data, you can contact us, using the contact details below.

You also have the right to complain to the Information Commissioner’s Office:

More information

For more information about your data rights and privacy or data protection in general visit the Information Commissioner’s Office website:

Disclosure of information to third parties

Unless stated elsewhere in this document we generally will not share your personal information with any third-party. However, in certain circumstances, we may be legally required to share certain data held by us, which may include your personal data, for example, where we are involved in legal proceedings, where we are complying with legal obligations, a court order, or a governmental authority.

  • Contacting Us

If you have any questions about this privacy policy or the way we process your data, please contact us by email at

Changes to Our Privacy Policy

We may change this privacy policy from time to time. Any changes will be immediately posted on our site and you will be deemed to have accepted the terms of the privacy policy on your first use of  our site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Last Updated: 30th October 2023.