Featured News
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far beyond license compliance and SAM. What might, at first glance, appear to be a licensing dispute, ... -
Shifting Left Together: Embedding ITAM into FinOps Culture
During one of the keynotes at the FinOps X conference in San Diego, JR Storment, Executive Director of the FinOps Foundation, interviewed a senior executive from Salesforce. They discussed the idea of combining the roles of ... -
Addressing the SaaS Data Gap in FinOps FOCUS 2.1
I recently reported on the FinOps Foundation’s inclusion of SaaS and Datacenter in its expanded Cloud+ scope. At that time, I highlighted concerns about getting the myriad SaaS companies to supply FOCUS-compliant billing data. A couple ... -
The Future of ITAM
As an ITAM Industry Analyst, I’m often asked what ITAM’s future looks like. This can be a tough question to answer because when it comes to the future, there are endless possibilities. Often, it seems, some ...
Upcoming Events
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Online Summit: Future Ready ITAM: The 2025 Skills Revolution
24th - 24th July 2025
Join Us Live
Join Wisdom Unplugged events this fall to learn how to better align – and collaborate – with FinOps teams to drive business value.
And, don’t forget to enter the 2025 ITAM Excellence Awards. There are 7 awards to be won, and entries close 20 July. Winners will be announced in November.
Learn how to get ITAM and FinOps working better together. Hear from your peers who've done it. Learn what works, and what doesn't. Early Bird pricing ends 7 August 2025.
Join us to explore the evolving intersection of ITAM and FinOps through keynotes, hands-on workshops, and real-world case studies. Early Bird pricing ends 19 September 2025.
Could you be a winner? These awards celebrate those leading the way in ITAM – pushing boundaries, solving complex challenges, and driving real business value.
Monthly ITAM Insights
Start the month right. Stay informed. Increase your knowledge. Progress your career.
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Reviving Technology Management Careers: A Launchpad For Future Leaders
In this episode with Martin Thompson and Aamer Trambu (SoftwareOne) we delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. They also discuss how embracing relationship ... -
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The Lifelong Learning Advantage: Cultivating a Growth Mindset in ITAM
In this episode Kelly Yip and Meesha Nayan (TMG), delve into the importance of adopting a continuous learning mindset within ... -
Microsoft Visual Studio Licensing Guide: Reduce Risks
(This article was reviewed and updated on 3 July 2025) Visual Studio Licensing Visual Studio subscriptions are licensed Per User ... -
Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far ...
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Wisdom Unplugged UK 2025
The ITAM event for the UK and Northern Europe. 7 November 2025. Join us to learn how to get ITAM and FinOps working better together.
This section combines news with our analysis of issues affecting the ITAM industry, including software publisher stories, ITAM/SAM tools developments and launches, and mergers & acquisitions.
Below you will find all of our articles in chronological order, then filtered into four main categories: News & Analysis, Best Practice, Audits, and Software Publishers.
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far beyond license compliance and SAM. What might, at first glance, appear to be a licensing dispute, ... -
-
Shifting Left Together: Embedding ITAM into FinOps Culture
During one of the keynotes at the FinOps X conference in San Diego, JR Storment, Executive Director of the FinOps ... -
Addressing the SaaS Data Gap in FinOps FOCUS 2.1
I recently reported on the FinOps Foundation’s inclusion of SaaS and Datacenter in its expanded Cloud+ scope. At that time, ... -
The Future of ITAM
As an ITAM Industry Analyst, I’m often asked what ITAM’s future looks like. This can be a tough question to ...
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We don’t talk about ITAM (no, no, no)
Two key and linked themes emerged at the recent ITAM Forum Leadership Summit: that we need to think about what ITAM means for our stakeholders, and that we as a profession need to pay closer attention to how we “market” what we do.
Forewarned is forearmed. Get the latest news and advice on the ever-present challenge of software publisher audits here. Who is auditing right now? How and when should you respond to an audit? Stick here to stay informed on the latest audit trends, patterns and behaviours.
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ITAMantics - April 2024
Welcome to the April 2024 edition of ITAMantics, our monthly news podcast where we discuss the biggest ITAM stories from the last month. George is joined this month by AJ Witt and Ryan Stefani. Stories tackled ... -
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ITAM & AI, FinOps, Containers, ESG, security: The many ways in which ITAM has matured beyond its roots
ITAM, AI, FinOps, Containers, ESG, security… Back in January I wrote about my picks from the agenda for Wisdom NA ... -
Another Quest audit ends up in court
A Quest Software audit is in court (again). Here I am, back with another story of a software vendor treating ... -
As some VMware products come to an end some customers face 1200% price rises
As you may have seen, following the completion of the Broadcom acquisition, “VMware by Broadcom” are no longer offering perpetual ...
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Six questions to ask before agreeing to a software audit clause
Software is not “owned”. Customers buy the “right to use” software. This right to use has terms and conditions, typically laid out in the software agreement. The audit clause enables publishers to check you're adhering to the terms. Here are six questions to ask before you sign it.
ITAM, SAM and software license management are continually-evolving disciplines. At the same time, the remit for ITAM continues to expand as the industry matures. What was cutting edge just a few years ago is ITAM bread-and-butter today. Keep you and your team up-to-date on the latest ITAM practices here.
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The M&S Cyberattack: How IT Asset Management Can Make or Break Your Recovery
Marks & Spencer (M&S), the iconic UK retailer, recently became the latest high-profile victim of a devastating cyberattack. Fellow retailers The Co-Op and Harrods were also attacked. Recent reports suggest the rapid action at the Co-Op ... -
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AI in ITAM: Insightful Signals from the Front Line
During our Wisdom Unplugged USA event in New York in March 2025, we engaged ITAM professionals with three targeted polling ... -
How ISO/IEC 19770-1 Can Help Meet FFIEC Requirements
In the world of ITAM, the regulatory spotlight continues to intensify, especially for financial institutions facing increasing scrutiny from regulatory ... -
An Introduction to Scope 4 Emissions
Executive Summary For ITAM teams, sustainability is a core responsibility and opportunity. Managing hardware, software, and cloud resources now comes ...
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The IT Asset Manager’s Guide to Sustainable IT
This guide helps ITAM professionals make a meaningful contribution to sustainable IT.
Licence management is the mainstay of many ITAM roles, so it is important to stay informed on the latest software publisher news. We aim to keep our readers informed on the latest developments at tier 1, 2 and 3 software publishers, combined with analysis of how it will affect ITAM professionals.
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Microsoft Visual Studio Licensing Guide: Reduce Risks
(This article was reviewed and updated on 3 July 2025) Visual Studio Licensing Visual Studio subscriptions are licensed Per User with each licensed user able to. “install and use the software on any number of device”. ... -
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far ... -
Microsoft Power Apps: Current Pricing Models Comparison
Back in November 2021, Microsoft made Power Apps available under the pay-as-you-go (PAYG) model, alongside the traditional Per User/Per App ... -
Microsoft Q3 Soars as AI and Azure Growth Fuels Market Gains
On the 30th April, Microsoft released its Q3 quarterly earnings report, exceeding expectations and igniting investor optimism. Investors had been ...
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Six questions to ask before agreeing to a software audit clause
Software is not “owned” but instead customers buy the “right to use” software. This right to use has terms and conditions, typically laid out in the software agreement. The audit clause is their way of checking you are adhering to the terms. Here are six questions to ask before you sign it.