Shaping the Future of ITAM – We Want Your Input

17 September 2025
3 minute read
ITAM News & Analysis

Shaping the Future of ITAM – We Want Your Input

17 September 2025
3 minute read

The ITAM Forum is currently running a survey to capture hot topics and pressing challenges facing the ITAM profession. The insights gathered will guide our editorial focus and community content for the year ahead. Early responses highlight where ITAM priorities lie, what’s blocking progress, and what will shape the profession within the next two-to-three years.

The results so far show that controlling of SaaS / Cloud spend and automation/AI will continue to grow, outstripping classic ITAM requirements. At the same time, technical challenges (data/tools) and organisational ones (leadership and awareness) are holding back progress. As ever, it points to the continued, long-term evolution of ITAM from administrative to strategic.

This is your chance to influence the conversation. By sharing your feedback, you’ll help us deliver timely, relevant insights that support you and the wider community. Take part in the survey.

Preliminary Findings

Your ITAM priorities

  1. Control and Optimise Cloud & SaaS Spend (25%) 
    “Managing SaaS, cloud transition and user management, FinOps integration, and SaaS cost savings and optimisation.”
  2. Automate ITAM and Improve Data Quality (23.1%) 
    “Leveraging AI for SAM, process automation, and data quality improvement to unlock efficiencies and reduce manual effort.”
  3. Drive Down Software and Licensing Costs (20.4%)
    “Cost savings through application and software rationalisation, reclaiming unused licenses, and improving visibility to drive optimisation.”
  4. Maintain Compliance and Reduce Audit Risk (15.7%)
    “Maintaining an accurate compliance position, preventing audits, reducing risk, and ensuring visibility across the software estate.”
  5. Strengthen Asset Lifecycle and Integration with ITSM/CMDB (15.7%)
    “Improving ITAM lifecycle and asset record maintenance, strengthening SAM/HAM integration with CMDB/ITSM, and managing data centre equipment lifecycle.”

What’s blocking your progress?

  1. Fix Data Quality and Improve Visibility (19.6%)
    “Overcoming incomplete or inaccurate asset data, improving visibility across hybrid environments, and keeping asset records up to date.”
  2. Secure Leadership Buy-in and Business Awareness (19.6%)
    “Convincing leadership, overcoming poor management buy-in, addressing lack of awareness and prioritisation, and building knowledge of ITAM across the business.”
  3. Control Cloud and SaaS Complexity (14.1%)
    “Managing SaaS consumption, cloud sprawl, subscription complexity, and integration across IT, Finance, and Security.”
  4. Get the Right Tools and Technology in Place (14.1%)
    “Addressing ITAM tool gaps, licensing issues, poor integration, and the challenge of getting a decent ITAM solution that supports cloud and automation.”

What will shape the profession during the next 2-3 years?

  1. Control Cloud, SaaS and FinOps Costs (32.9%)
    “Cloud cost management (IaaS/PaaS), SaaS cost optimisation and integration, and ITAM and FinOps convergence.”
  2. Adopt Automation and AI in ITAM (31.9%)
    “AI governance and asset tracking, automation in ITAM, and using machine learning to reduce manual effort and improve data quality.”
  3. Strengthen Cybersecurity and Asset Visibility (20.8%)
    “Cybersecurity and IT asset visibility, integrating ITAM with security practices, and addressing hybrid and cloud sprawl.”
  4. Ensure Compliance and Manage Audit Risk (14.0%)
    “Software license compliance and audits, maintaining visibility of complex estates, and reducing exposure to vendor reviews.”

 

About Martin Thompson

Martin is the founder of ITAM Forum, a not-for-profit trade body for the advancement of IT Asset Management.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Connect with Martin on LinkedIn.

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