ITAM’s Defining Moment: Owning the Cloud, Not Chasing It

AI, MSP & Multi-Cloud Complexity — lead the change

Join us to explore how ITAM can help organisations take control of rising cloud costs in an increasingly complex digital landscape. With 84% of organisations struggling to manage cloud spend, the growing influence of AI workloads, managed service providers (MSPs), and evolving compliance requirements only adds to the challenge.

Our experts will unpack the key findings from the State of the Cloud 2025 report and examine what they mean for ITAM professionals.

What we’ll cover:

• Key Cloud Cost Trends – Exclusive insights from the latest State of the Cloud report.
• ITAM & FinOps in Action – A panel of experts sharing real-world challenges & strategies.
• Live Q&A – Get answers to your biggest cloud cost & governance questions.

This event is brought to you by The ITAM Forum and Flexera. When you register for this event, your data will be supplied to all parties for the purposes of delivering the event and post- event follow up. More details about how we use your data can be found in our privacy policy.

• ITAM’s Role in Cloud Governance – Why ITAM is needed now more than ever to untangle cloud licensing, entitlements & costs.
• AI, MSP & Multi-Cloud Complexity – How ITAM provides unified visibility for compliance, cost optimization, and governance across diverse cloud environments.
• Real-World ITAM Insights & FinOps Collaboration – Practical lessons from ITAM professionals on reducing cloud costs, managing entitlements, and working with FinOps.
• Actionable Strategies – Quick wins and long-term steps to reduce spend, prevent SaaS sprawl, and future-proof ITAM in the cloud era.

This isn’t just about managing assets anymore—it’s about shaping IT strategy in a cloud-first world. Don’t let cloud complexity sideline ITAM.

• 
  AJ Witt
  Industry Analyst, ITAM Forum
  AJ is an ITAM Industry Analyst at the ITAM Forum. He was previously a Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure, technical operations, IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
• 
  Jeremy Chaplin
  Director, Solutions Architecture & Advisory (Cloud/FinOps), Flexera
  With 20+ years in IT, Jeremy specialises in cloud financial management, helping global enterprises optimise multi-cloud environments for cost and performance. He is a trusted advisor to enterprise-scale cloud teams, with deep expertise across AWS, Azure, and GCP. At Flexera, he leads strategy and delivery for Cloud Cost Optimization (FinOps), aligning innovation with enterprise and hybrid IT needs.
• 
  Keith Hiszem
  Senior Engineer, Cardinal Health
  Keith Hiszem is a Senior Engineer on the IT Asset Management Team at Cardinal Health. He spent a number of years in accounting before making the jump to IT. He started in IT as an application administrator before making his way to a FinOps team and eventually ITAM. Keith enjoys woodworking in his spare time and spending time with his wife and two boys.
• 
  Rachel Ryan
  First Vice President - Global Head of IT Asset Management, Danske Bank

“Good info, great speakers! I’ll be sharing the recording with my colleagues.”

“This was excellent! I am going to go back and rewatch on-demand. Loved all segments presented.”

“Really good & interactive.”

”The session was very informative with excellent examples.”