Software Asset Management is evolving to ensure IT teams deliver best value from IT investments whilst minimising risks. With hybrid IT as it is now, the lived reality for most organisations is that we have more vendors, more environments, more technology classes than ever to manage. How do we go about managing rapid change in complex environments? This whitepaper advocates leveraging the power of the cloud and managed services to build a best- in-class ITAM practice that will help drive change and support technology functions through this period of unprecedented transformation.