Forced AI upgrades and unwarranted price spikes abound.

Would you like AI with that?

Half way through 2026 and we're seeing common patterns in vendor behaviour. Different vendors, one playbook. Forced AI upgrades and unwarranted price spikes abound.

Written by: Martin Thompson

Published on: July 9, 2026

Blog titled what is Software Asset Management

What is Software Asset Management?

Software Asset Management (SAM) has evolved far beyond its traditional roots in license compliance and procurement oversight. In our complex digital environments, modern SAM is ... Read more

Written by: Kelly Yip

Published on: April 11, 2025