In this episode, SHI and SoftwareOne delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. We also discuss how embracing relationship management, including effective change management—can enhance communication, build trust, and create a more inclusive environment. Join us as we explore actionable strategies to develop these essential soft skills and elevate the impact of ITAM in today’s dynamic business landscape. “We’re in a unique position where we have so much data, and we influence all the business. It is the backbone of any business, and they spend millions on it. It’s getting that message across that, we could really drive value with our item knowledge and experience and the data we have.” – Jayne Frank-Kelly, SHI
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