Does ITAM Need a Rebrand?

26 February 2025
1 minute read
Podcasts

Does ITAM Need a Rebrand?

26 February 2025
1 minute read

In this episode, Kelly Yip speaks with Fulvio Inserra from The Mastermind Group (TMG) about the perception of ITAM within organisations. What is this perception and does it hinder ITAM? Does it keep ITAM within a ‘box’? What do you think? Do we need a rebrand?

Fulvio always keeps us on our toes with his fresh insights. Here’s one of our favourite quotes from this episode:

“We all have a role to play. It’s all of us collectively. We need to be better at putting shining examples into the spotlight to get others to understand the value ITAM delivers.”

 

 

Listen wherever you get your podcasts

As always you can listen to the full podcast above or queue it up from your subscription on SpotifyApple Podcasts or SoundCloud. Enjoy!

About Jennifer Carr

Jennifer is the Chief Marketing Officer at the ITAM Forum, a global, not-for-profit membership organisation for ITAM professionals.

Throughout her marketing career, she has helped technology companies - international, household brands, and startups - build their brands and tell their stories.

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