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Mark van Wolferen

Mark is co-founder and managing director of B-Lay. He uses his 21 years’ experience in software compliance to make managing software entitlements and usage transparent for organizations. Prior to founding B-lay, he was responsible for all compliance activities in Europe, Middle East and Africa at Oracle. This included building the foundation for what now is the global Oracle License Management Services (LMS) team and onboarding the many acquisitions Oracle made over the years into the compliance program of Oracle. In recent years, with B-lay, the focus shifted from compliance to cost savings and optimization for users of the software and designing hands-on solutions for clients to gain and maintain control over their IT spending.

Best Practice, SAM

SAM Tool vendors should focus on retention over new business

This article has been contributed by Mark van Wolferen of b.lay. The SAM tool market is growing, but not as much as expected, according to ... Read more

Written by: Mark van Wolferen

Published on: April 23, 2018

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