Free Online Summit: ITAM Review Cloud Technology Summit

Join Rich Gibbons from the ITAM Review and sponsors on Thursday 24th June 2021 at 2pm BST. Cloud usage is continuing to grow – and so too is the opportunity for ITAM professionals to get involved and make some significant ...
11 May 2021


Join Rich Gibbons from the ITAM Review and sponsors on Thursday 24th June 2021 at 2pm BST.

Cloud usage is continuing to grow – and so too is the opportunity for ITAM professionals to get involved and make some significant savings, changes, and impressions within organisations. Businesses the world over have adopted cloud as a key part of their strategy to transform, grow, and succeed and so ITAM must also look to, and embrace, the cloud. 

Why cloud? 

Although not a new subject, cloud technology is constantly changing and evolving – meaning ITAM professionals must ensure that they are aware of new risks and opportunities. The level of wasted spend in the public cloud remains high while the occurrence of security breaches is increasing, meaning cloud remains at the top of CIO priority lists.  

Discussion topics include:

  • Cloud cost management 
  • FinOps 
  • Cloud licensing rules – and their differences 
  • How to inventory the cloud & containers 
  • Open Source in the cloud 
  • Cloud security issues 
  • Emerging cloud technologies 
  • Vendor cloud strategies 
  • Cloud and sustainability 
  • Stakeholder engagement 
  • Cross-functional working 
  • ITAM & the Cloud Centre of Excellence 
  • Cloud and Digital Transformation 
  • Agile IT – the speed of cloud 


This event is brought to you by The ITAM Review, Flexera, SoftwareOne, LeanIX and USU. When you register for the event your data will be supplied to all parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here



Rich Gibbons, Head of Content and Training, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun!



Dan Ortman, Professional Services Director, SoftwareONE

Dan has 20+ years in the technology industry, serving as CIO and Executive IT leadership for 12 of those years. He has become a SLM Professional Services leader and NORAM Cross Portfolio leader at SoftwareONE. He leverages experience and industry knowledge to provide confidence and clarity to IT leaders. He is a FinOps certified professional and a member of the FinOps foundation.

Session Title: Discover FinOps: a guide to cloud financial management & growing your business

Synopsis: What is FinOps? You might have heard this new industry term and might be thinking “Another Ops term?” or “not another buzzword!”. Truthfully, the practice of FinOps has been around since the start of cloud computing & it just wasn’t an industry-recognized nor documented practice. Until now…

In this presentation, Dan will explain what FinOps is and how it helps you:

  • Create cloud operational efficiencies, increased visibility, and a culture of accountability, and
  • Get the most business value for every dollar you spend in the cloud

Daniel Fink, Sales Manager, USU

  • 10+ years of SAM experience
  • Adobe SAM Consultant
  • One of the first worldwide resellers for the Adobe Cloud SaaS Model
  • Worked for Adobe Enterprise Sales Team in DACH
  • USU SAM Expert

Session Title: From Adobe to Zoom: How to Reduce Overspend Risk in a Hybrid Cloud World

Synopsis: While it’s projected that over 75% of all software used over the next decade will be cloud-based, most organizations will continue to use a hybrid software strategy, meaning a mix of on-premises and cloud. Cloud solutions present unique benefits and challenges for organizations. Employees can easily download new tools to improve productivity, but this agility often results in unbudgeted software costs and overspend risk. Join Daniel Fink of USU for an action plan to make your organization’s processes and solutions cloud ready. You’ll learn SAM best practices to help you:

  • Get full visibility of software inventory, spend, and usage
  • Negotiate better SaaS renewals
  • Optimize and forecast long term software costs

Brian Adler, Senior Director Cloud Market Strategy, Flexera

Brian Adler is the Sr. Director of Cloud Market Strategy at Flexera.  He is responsible for providing thought leadership to customers, prospects, and the IT community at large regarding the technical aspects of organizational cloud journeys, from strategy, adoption, migration, and cost optimization.  Prior to Flexera, he was a cloud infrastructure and operations analyst at Gartner, providing guidance and insight to enterprise clients during all phases of cloud adoption.  Brian also spent over eight years at RightScale (acquired by Flexera in 2018) as the Director of Enterprise Architecture, assisting clients with the adoption and integration of the RightScale Cloud Management Platform.

Session Title: Public Cloud Provider Pricing Models: Finding the Best Fit for Your Workloads

Synopsis: As the offerings of public cloud providers have continued to expand, the associated price lists have become unmanageable.  Thus, understanding and managing cloud spend has become more complex as well.  Understanding several basic tenets of cloud pricing models can reduce this complexity, and knowledge of these pricing models can provide leverage in contractual negotiations with public cloud providers.  This session will detail the pricing models of the major public cloud providers, how they are similar, how they are different, and the mechanisms that can be used to achieve discounted pricing with these providers.

Dusan Omercevic, VP Product SaaS Intelligence, LeanIX

Dusan Omercevic is VP Product at LeanIX and is responsible for end-to-end product development of LeanIX SaaS Intelligence, the leading enterprise-focused SaaS management solution. Before the acquisition by LeanIX in 2021, he was the CEO and founder of Cleanshelf – an all-in-one solution to track, optimize, and benchmark your cloud software subscriptions. Dusan has 25 years of experience developing cutting edge SaaS products and AI/ML based technology. He holds M.Sc. in Computer Vision from University of Ljubljana.

Session Title: Panelist Discussion



Really good & interactive
Great presentation! Thanks so much for putting these together!!
Thanks this is well-aimed and helped me to think about next steps I should be taking.
The session was very informative with excellent examples
I like your webinars. They are topical and informative and I really appreciate that they are much more than a sales pitch for the presenting company.

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