Free Webinar: ITAM fuels the Digital Transformation

Join Rich Gibbons from The ITAM Review and Patrick Heinrichs from Softline Group to learn more on how ITAM fuels Digital transformation within a business.
13 October 2022

About this event

Join Rich Gibbons from The ITAM Review and Patrick Heinrichs from Softline Group on Thursday 13th October at 4pm BST, to learn more on how ITAM fuels Digital transformation within a business.

For most businesses, digital transformation is no longer a plan for the future – it is happening now and is viewed as key to success and growth. Increasingly, organizations are discovering that strong, holistic IT asset management is core to this – you can’t transform what you don’t understand.

As ITAM professionals, you have a great opportunity to demonstrate to stakeholders and business leaders how what you do directly supports their key business goals and enables increased efficiency, revenue, and satisfaction across the organization.

During the webinar, Rich & Patrick will explore the process of application inventory and understanding applications deployed from a technical and business view and transforming this into a more modern environment. They will also discuss how to manage multi-cloud resources and what to do with the monthly invoices coming from the cloud providers – in order to better support business decisions.


This event is brought to you by The ITAM Review & Softline Group. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here


  • From basic application inventory to understanding applications deployed from a technical and business view
  • Transform the above discovered and used applications into a more modern environment
  • How to manage multi-cloud resources and what to do with the monthly invoices coming from the cloud providers


  • foto
    Rich Gibbons
    ITAM Services Director, The ITAM Review
    Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.
  • foto
    Patrick Heinrichs
    Product Owner Application Modernization, Softline Group
    Experienced Business Advisor with a demonstrated history of working in the software industry. Skilled in IT Asset Management, FinOps and application modernization.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.



Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!

This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.

I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.

Really good & interactive

Great presentation! Thanks so much for putting these together.

Thanks this is well-aimed and helped me to think about next steps I should be taking.

The session was very informative with excellent examples

I got some information at the webinar today that is going to assist me in a negotiation this afternoon

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