The ITAM Review Online Summit: Looking back, looking forwards

Join us on Thursday 17th December at 2pm for our End of Year Review where we’ll sum up and reflect on some of the changes we’ve seen in the ITAM world in 2020. We’ll also be ...
16 November 2020


Join us on Thursday 17th December at 2pm for our End of Year Review where we’ll sum up and reflect on some of the changes we’ve seen in the ITAM world in 2020.

We’ll also be looking forward to 2021, providing you with practical guidance on priorities for next year, and helping you make the most of some of the opportunities we all have to make a difference to our careers, companies, and the world.

The live event will feature sessions from our sponsors ServiceNow & Snow.

We at The ITAM Review will share our plans for 2021 – what we’ll be writing about, planned updates to our LISA training service, and our strategy for supporting you through what is likely to be another challenging year for ITAM professionals. And being the end of the year, we hope to have some fun and surprises for you too!

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AJ Witt, ITAM Industry Analyst, The ITAM Review

AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.



Ryan Wood-Taylor, Director, ITAM Product Marketing, ServiceNow

Ryan has had a specialized career focused on ITAM program implementations & software asset management with Fortune 100 end user clients  looking to optimize hardware and software spend, understand contractual risk and realize IT operational efficiency.

Session Title:  Positioning ITAM for future success

Description:  New technology comes at us every year like a firehose.  Throw in a global pandemic and an economy under pressure, and business priorities go into survival mode.  ITAM teams need to fortify themselves in resilient programs ready for any occasion, while positioning for scale at the other end.  The most effective path to future success is to not go at it alone.

ITAM practices have their hands full daily with cost optimization and risk mitigation across software, hardware and clouds.  But when ITAM is on the same platform as IT, the world of work gets better. A single platform enables ITAM process automation for the full IT lifecycle, freeing up your team for new tasks.  Work that flows freely between departments gets done. Strengthen business resilience in any economy with a single Platform for IT, so work can flow.

In this session, you  will learn:

  • Where to position your ITAM career for future success
  • How to automate the full IT lifecycle
  • How to connect stakeholders with workflow so work gets done


Eric Ferrington, Product Management Director, ITAM, ServiceNow

Eric Ferrington leads the ServiceNow Hardware Asset Management product team, leveraging years of experience in IT service delivery, process implementation, and improvement with a focus on Asset Management and IT Procurement Management. Eric has a passion for IT transformation and the strategic delivery of ITAM solutions for global organizations.

Session Title:  Panelist Session



Becky Trevino, VP Product, Snow Software

Becky Trevino serves as Vice President of Product Marketing at Snow Software where she is responsible for the commercial success of Snow’s product portfolio. One of the highlights of Becky’s role is working closely with innovative customers who are leveraging the power of the Snow platform to bring their asset data – software, hardware, SaaS, cloud – together to provide their organizations with technology intelligence. Becky joined Snow after 6 years at Rackspace and has also held marketing and engineering roles at startup AgentZoom and Dell EMC. Becky holds a B.S. and an M.S. in Engineering from The University of Michigan and an MBA from Northwestern’s Kellogg School of Management. You can follow Becky on LinkedIn and Twitter @rebecca_trevino.

Session Title: Discover the priorities that top the IT agenda for 2021

Description: This has been a year of unprecedented challenges for IT. The sudden shift to remote working caused by the global pandemic has compounded traditional IT issues and introduced new hurdles associated with accelerating digital transformation – all against evolving economic headwinds. Now you are faced with faced with setting priorities for 2021. In our latest research, Snow Software surveyed 4,000 IT leaders and employees around the world to discover the key trends and challenges from the past year that are shaping technology agendas for next year.  Join Becky Trevino, VP Product at Snow Software as she shares some of the issues driving Global IT agendas for 2021.


Steve Carr, MindCanyon

Steve Carr is a mental health, workplace well-being and suicide first-aid trainer. Steve has been facilitating Mental Health, Workplace Well-being and Returning back to work courses since 2015. He is also an Associate Tutor with National Centre for Suicide Prevention Education & Training, delivering SFA: Suicide First Aid, the UK’s National Qualification in Suicide Prevention. He is also a qualified life coaching and has level 3 counselling skills. He is an active mental health trainer that has delivered training and talks for many organisations including: Nationwide Building Society, McLaughlin & Harvey, General Dynamics Mission Systems, GWR, Richmond Fellowship, the NHS, Ocado and Hitachi. Steve has worked in the NHS as an IPS Service Manager, integrated within AWP NHS Trust early interventions and recovery mental health teams, managing a team of employment specialists supporting people back into work after experiencing poor mental health or mental illnesses.

His dedication to helping others came after multiple childhood traumas and a turbulent adulthood wrecked by addictions and mental health problems, leading to numerous suicide attempts. While in recovery, he has chosen to share his powerful and emotionally charged story of hope, healing and transformation through national television, radio and significant publications.

He has met and shared stages with many famous and well know celebrities, including Dame Kelly Holmes, Kristy Gallacher, Russell Brand, Paul Martin, Jonny Benjamin MBE and Stephanie Cole OBE. He has written many articles, sat on several judging panels, written blogs and co-authored a book on emerging proud after Suicide. His work has been recognised by Facebook who credited him with the title of ‘Power Administrator’ for his online mental health peer support group.

One of his most significant achievements was walking from one end of Britain to the other with just £100, sleeping rough in a tent for 90 days after being diagnosed with several mental health issues, raising awareness for both mental health and homelessness. He then wrote a report on his finding and hand delivered it by personal invitation to David Cameron at number 10 Downing Street 6 months later. His insights and knowledge come from the lived experience of overcoming some of life’s biggest challenges, including several mental health issues. Visit for services 

Session Title: Post Traumatic Growth






Really good & interactive
Great presentation! Thanks so much for putting these together.
Thanks this is well-aimed and helped me to think about next steps I should be taking.
The session was very informative with excellent examples

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