The ITAM Review Online Summit: Software Vendor Insights 2021: Knowledge is power - part 1

Several key software vendors closed their financial years towards the end of 2020 including. IBM Amazon Google Micro Focus SAP Adobe Join us on Thursday 11 February 2021 at 2pm as we discuss how these organisations ...
12 January 2021


Several key software vendors closed their financial years towards the end of 2020 including:

  • IBM
  • Amazon
  • Google
  • Micro Focus
  • SAP
  • Adobe

Join us on Thursday 11 February 2021 at 2pm as we discuss how these organisations fared in 2020 and what to expect from them in 2021 – including audits, product focus areas, licensing and more. Knowing where they are coming from, and going to, will help you – and other internal stakeholders such as procurement and finance – best understand any risks and successfully manage the relationship for another year.

The Online Summit will also feature relevant sessions from a range of our partners, detailing some of the key challenges you can face when using software and services from these vendors – and how to manage them too!

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Rich Gibbons, Head of Content and Training, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun!



AJ Witt, ITAM Industry Analyst, The ITAM Review

AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.




Kareen Tan, Flexera

Kareen Tan is a Business Value Advisor at Flexera.   Kareen is an experienced and successful IT practitioner with focus on helping customer drive business values and maximize technology investment through their digital transformation journey in SAM, ITAM and Cloud.

Session Title: 4 Best Practices to Optimize the Value of Your Technology as you Migrate to the Cloud

Description: IT leaders are challenged with delivering services at the lowest cost and risk. This session will focus on best practices for maximizing business value through your cloud migration journey. Find out how technology value optimization (TVO) delivers insights that fuel better-informed migration decisions and enables proactive management of your IT environment from on-premises to the cloud.


Florian Timm Ascherl, SAP Licensing Expert, Deloitte

Florian is an SAP Licensing expert closely collaborating with SAP´s compliance organization on licensing topics and methodologies. As one of Deloitte´s Global SAP Alliance Leaders and in his role as Deloitte´s Head of Global SAP Licensing Competence Center Florian and his team deliver projects on behalf of both – clients and SAP – with Florian acting as only advisor who´s officially trusted by SAP.



Patrick Dickinson, SAP Licensing Expert & Manager, Deloitte

Patrick is a SAP Licensing Expert and Manager in the Deloitte Global SAP Licensing Competence Center led by Florian, which is part of the Extended Enterprise Risk Management team at Deloitte. He has 10 years of experience in the SAM world and focuses on implementing cost optimised and sustainable SAP license management in enterprise-scale IT environments

Title: Risks and Chances of a well planned (S/4) HANA Transformation

Description: S/4 HANA Migration

  • Legacy Licensing vs. S/4 Licensing
  • Impact on Digital Access and Indirect Usage
  • Options and Benefits (i.e. Contract Conversion and getting rid of Shelfware)
  • A cost cutting opportunity by evaluating HANA FullUse vs. Runtime license needs (Business case preparation)






Really good & interactive
Great presentation! Thanks so much for putting these together.
Thanks this is well-aimed and helped me to think about next steps I should be taking.
The session was very informative with excellent examples

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