Bjorn Westerlund can be credited as one of the driving forces behind the development of the International Standard for Software Asset Management, ISO19770. Now semi-retired, he has kindly shared his views with The ITAM Review and, in particular, his recommendations for building a business case for SAM.
Q. ITAM Review: How did you find yourself in the SAM market?
In 1994 I started to work for Pharmacia where I started with the responsibility for their new Select agreement with Microsoft. This lead to me starting a License management group which took real “speed” when we became Pharmacia & Upjohn 1996. I moved from IT into procurement and had the title Sr. Procurement Manager and was mainly responsible for our software contracts. I was also a member of our global IT procurement council where we laid the ground for effective and ethical IT procurement processes for the Pharmacia & Upjohn corporation on a global basis.
Together with my colleague Roger Schweitzer we started to get interested in SAM. We were a little worried as we were signing software contracts for millions of dollars and then just let the business and IT departments use these contracts without us knowing if they really following all the terms and conditions in those contracts. To start with I made a pilot SAM project for Pharmacia in Sweden. This project started in 2001 and for this project I brought in two consultants, Måns Frambäck and Roger Wittlock. Mårten and Roger are the two people who started the whole initiative to create the SAM standards and I was asked to join them in their effort. Pharmacia sponsored my ISO/IEC work so I had no problems in joining the ISO/IEC Working group 21. It was very hard in the beginning, when we attending the first plenary meeting in Busan in South Korea there were only three people; it was the convenor Lennart Piper, Roger Wittlock (who later became the convenor) and me.
Q. ITAM Review: What led Pharmacia to support your work with the international standard for SAM? Why not implement what is considered best for Pharmacia and be done with it?
Pharmacia were aware of the need for international standards and realised that they would benefit from my work in the ISO/IEC WG as I would increase my experience from implementing Software Asset Management.
Q. ITAM Review: Based on your experience of SAM with Pharmacia and the international standard, how would you recommend that organisations go about developing a business case for Software Asset Management?
I would recommend businesses consider the following;
Q. ITAM Review: What are you currently working on?
I have now retired from the ISO/IEC work but I still present about the standards. I am still working, to some part, as a SAM resource for Insight Technology here in Scandinavia and have just completed the implementation of License Management processes for EON-IS here in Sweden.
Note: At the time of publication, Bjorn is currently looking to sell his domain samspecialist.com – please contact Bjorn directly to discuss further.
Bjorn’s LinkedIn profile can be found here.
What else would you add to help build a business case for SAM?