Martin is the Executive Director of ITAM Forum, a not-for-profit trade body dedicated to advancing IT Asset Management. He is also the founder of LISA, a training platform for ITAM, SAM and software licensing professionals. He is the author of Practical ITAM: The Essential Guide for IT Asset Managers, a practical book for those looking to get started and make a measurable difference in the field. Martin also developed the PITAM training course and certification. Connect with Martin on LinkedIn.