In this podcast I speak with Becky Trevino of Snow Software, Cory Wheeler of Zylo and Mathias Knops of USU on the role of magic quadrants in the marketing mix for technology companies, why Gartner might have stopped the SAM magic quadrant (withdrawn in February 2021) and the research required to help the continued growth of the ITAM market.
Thanks to Becky, Cory and Mathias for an interesting conversation looking at the future of ITAM and the challenges and opportunities we will all face over the next few years.
Come and speak with Snow, Zylo & USU and our other sponsors at our online conference – Wisdom Online North America 2021 on 9th & 10th June.
As well as our experienced in-house ITAM analysts, Wisdom Online will also feature industry expert speakers from across North America covering key topics including audit defence and licensing, cloud cost management, contract management, addressing SaaS & IaaS risk, Hardware Asset Management, IT Asset Disposal and much more. Register for free today.
Image source: Gartner