72% of IT Asset Managers see no value in Adobe vendor relationship

Adobe

72% of IT Asset Managers see no value in Adobe vendor relationship

Thank you to everyone who took the time to complete the recent Adobe Licensing and Audit Behaviour Survey (now closed).

I asked ITAM Review readers to rate the nature of their relationship with Adobe.

Q. How would you describe the nature of your vendor relationship with Adobe?

1. Legacy – left over from historical purchases or technology commitments (38.2%)
2. Tactical – Commodity items, easy to switch to other provider (34.2%)
3. Emerging – growing in our estate with increased innovation / usage (18.4%)
4. Strategic – significant vendor that underpins our business  (9.2%)

I find it quite striking how badly Adobe is viewed by Enterprise organizations with 72.4% rating them as either a commodity item or something they are stuck with.

In terms of Adobe Licensing and Audit behaviour it is clear from your feedback that whilst Adobe is attempting to make their licensing programs simpler they do a very poor job of communicating changes. According to some readers they appear to revel in the confusion that their licensing creates for their own commercial gain.

More details to follow over the next few weeks.

Notes:

• n = 100
• ITAM Review readers were surveyed in February/March 2013
• Countries = 20 (United States 39%, United Kingdom 22%, Australia 6%, Canada 5%, Denmark 4%, Netherlands 4%, Other 20%)
• 76% Classed themselves as ‘End User’ business consumer of Adobe products
• 24% Classed themselves as companies selling licensing or ITAM related products, services or consultancy
• Results for the Vendor relationship data above are based on ‘End User’ profiles only

See also – How to Segment and Prioritize Vendors and Suppliers

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