Beyond the Magic Quadrant: 141 SAM MSPs the analysts overlook
Below is a growing list of Software Asset Management (SAM) Managed Service Providers from around the world. The qualification criterion is deliberately simple: each company publicly advertises a SAM managed service (SAM MSP or SAMaaS).
Gartner has produced a Magic Quadrant for SAM managed services for several years (see Ryan’s 2024 coverage). Whilst I’m grateful that our industry has a Magic Quadrant tracking this stuff, it is also quite limiting. Through acquisition and consolidation, it is now dominated by a) Audit firms or b) Software resellers. The MQ is good for the market, the big guys slug it out to differentiate themselves, and the customer wins, but it ignores the vast majority of the market.
Why SAM Managed Service Providers?
Beyond the Magic Quadrant: 141 SAM MSPs the analysts overlook
SAM delivers a wide range of business benefits, from administrative control to strategic cost optimisation. If you are new to SAM, this short video offers a quick overview: five business benefits of ITAM.
Working with a SAM managed service provider lets you tap into specialist expertise to achieve outcomes faster. A very simple example, the customer buys SAM outcomes as a service. A basic example might be “build me a report on my Microsoft usage, then send me an updated report every month”.
Organisations choose SAM managed services when they are building out their teams or when SAM is not a core competency. A managed partner can take care of the fundamentals so the internal ITAM team can focus on higher-value work. Continuing the Microsoft example, once usage and optimisation are handled reliably, the internal team can address root causes and process improvements.
Note: Unlike the Magic Quadrant, I have not scrutinised the services of these providers.
Who is missing?
This list is a first draft and a work in progress. The providers vary from operational to strategic, global to local. I will keep adding suppliers and useful meta data over time. Let me know what would make it easier to navigate the list. If I have missed anyone, please get in touch: Martin Thompson on LinkedIn.
Australia
- AC3
- Asset Sense
- Blak Digital
- Data#3
- EIL Global
- Invictus Partners
- Kinetic IT
- Linktech Australia
- RODIN Business Solutions
- System Squared
- The Mastermind Group (TMG)
Austria
Belgium
Brazil
Canada
Colombia
Czechia
Denmark
France
Germany
- Axians Germany
- Bechtle
- Intero Consulting
- L-IT
- KPMG
- Novartum
- ProLicense
- SAMtoa
- SVA System Vertrieb Alexander
- TIMETOACT GROUP
- U-S-C GmbH
- VOQUZ Labs
Ireland
Italy
Japan
Kuwait
Latvia
Mexico
Netherlands
- Infocura
- ITAM Solutions (Bechtle)
- LPCS (License Partners Cloud Solutions)
- PQR
- Prof-IT Group
- Quexcel
- SAM Nederland
New Zealand
Norway
Poland
Romania
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
United Arab Emirates
United Kingdom
- Bedigital
- BCS (Business Continuity Services)
- boxxe
- Bytes
- Computacenter
- Deloitte
- DSP
- EasySAM
- eir evo (UK)
- EY
- ITAM WORX Limited
- JNC Consultancy
- Littlefish
- Livingstone Group (Trustmarque)
- Meridian IT (UK)
- Noventiq
- Phoenix Software
- PWC
- Recarta
- SCC
- SoftCat
- Synyega
- The SAM Club
United States
- Anglepoint
- Ankura Consulting
- Connection
- Connor Consulting
- Data Intensity
- ePlus
- GlideFast Consulting
- House of Brick
- InSequence
- Insight
- ISAM Group (ISAMaaS)
- LicenseFortress
- Mainline
- MC Services
- SHI
- Thirdera (Cognizant)
Who is missing?
This list is a first draft and a work in progress. I will keep adding suppliers and useful meta data over time. If I have missed anyone, please get in touch: Martin Thompson on LinkedIn.
Photo by Patrik Felker.
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