FinOps, GreenOps, and ITAM – How they work together

AJ Wit, Mark Bradley, and Ryan Hardcastle delves into the powerful intersection of financial, environmental, and asset management. This episode reveals how integrating these practices can help organisations control costs, reduce their environmental footprint, and

Written by: Tasveer Gola

Published on: October 10, 2025

AJ Wit, Mark Bradley, and Ryan Hardcastle delves into the powerful intersection of financial, environmental, and asset management. This episode reveals how integrating these practices can help organisations control costs, reduce their environmental footprint, and meet compliance and risk management objectives, creating a more efficient and sustainable approach to IT operations.

“FinOps was the new kid on the block, but over time, both FinOps and ITAM have realised they’re tackling the same challenges from different angles” – Mark Bradley, Flexera

Listen wherever you get your podcasts

As always you can listen to the full podcast above or queue it up from your subscription on Spotify, or SoundCloud. Enjoy!

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