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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far beyond license compliance and SAM. What might, at first glance, appear to be a licensing dispute, ... -
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Shifting Left Together: Embedding ITAM into FinOps Culture
During one of the keynotes at the FinOps X conference in San Diego, JR Storment, Executive Director of the FinOps ... -
Addressing the SaaS Data Gap in FinOps FOCUS 2.1
I recently reported on the FinOps Foundation’s inclusion of SaaS and Datacenter in its expanded Cloud+ scope. At that time, ... -
The Future of ITAM
As an ITAM Industry Analyst, I’m often asked what ITAM’s future looks like. This can be a tough question to ...
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ITAM Evolution: Embracing Necessary Change for a Prosperous Future
The value of ITAM is under great scrutiny. This is driven by siloed and conflicting stakeholder demands and the growing influence of cloud computing. ITAM must be reimagined and modernised. It must take on a holistic, flexible approach with a focus on collaborative management and distributed decision making. This white paper serves to highlight the need for ITAM to evolve.
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The M&S Cyberattack: How IT Asset Management Can Make or Break Your Recovery
Marks & Spencer (M&S), the iconic UK retailer, recently became the latest high-profile victim of a devastating cyberattack. Fellow retailers The Co-Op and Harrods were also attacked. Recent reports suggest the rapid action at the Co-Op ... -
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AI in ITAM: Insightful Signals from the Front Line
During our Wisdom Unplugged USA event in New York in March 2025, we engaged ITAM professionals with three targeted polling ... -
How ISO/IEC 19770-1 Can Help Meet FFIEC Requirements
In the world of ITAM, the regulatory spotlight continues to intensify, especially for financial institutions facing increasing scrutiny from regulatory ... -
An Introduction to Scope 4 Emissions
Executive Summary For ITAM teams, sustainability is a core responsibility and opportunity. Managing hardware, software, and cloud resources now comes ...
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FinOps Guide for ITAM Managers
Successfully bridging the gap between ITAM & FinOps will be a huge boost to ITAM teams within any organisation, and it will also bring demonstrable business benefits. To help ITAM Managers better understand and navigate FinOps, we've created this short, yet informative, guide.
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AI and ITAM: State of Play 2024 Research Report
In 2024, the ITAM Forum and General Interfaces conducted a global survey (On behalf of the ITAM Forum’s AI+ITAM Working Group) targeting ITAM practitioners, executives, and stakeholders to explore the growing influence of AI on the ... -
We're FinOps. We're Coming for You.
The FinOps Foundation’s recent release of the 2025 FinOps Framework expands its focus beyond public cloud services to encompass a broader spectrum of technology expenditures, including Software-as-a-Service (SaaS) applications and on-premises data centres. This strategic shift, ... -
AI Is Here—And It’s Your Best ITAM Ally, Not Your Replacement
I’ve been asked several times over the last couple of years how AI will impact ITAM and how it will impact jobs. Well, who knows what will actually happen in the future, but my guestimate is ... -
FinOps for SaaS: A Step in the Right Direction, But Will It Work?
The FinOps Foundation is making a bold attempt to get better visibility and control of SaaS applications. This has been driven in part because the vast majority of FinOps teams also manage SaaS to some extent. ... -
The Forrester Wave SAM Solutions Report (Q1 2025)
Forrester, the US based research firm, recently released its latest SAM Solutions Wave report for Q1 2025. The report reflects its research and analysis of nine SAM providers it considers to matter the most, and scores ... -
Will 'Sustainable IT' be Caught in the Crossfire?
In the days immediately following his inauguration, President Trump and his team declared war on Diversity, Equity, and Inclusion (DEI) programs at the federal level. The impact has been felt far and wide. Many government contractors ... -
Are we ready for outcome-based pricing?
When I first joined the ITAM industry (which feels like a million years ago), the predominant licensing metric in the market was per device. So, if you have three devices, you need three licenses. Then, with ... -
AI and ML: The Game Changers in ITAM for 2025
IT Asset Management (ITAM) is experiencing a groundbreaking evolution, heavily influenced by the adoption of Artificial Intelligence (AI) and Machine Learning (ML). These cutting-edge technologies will revolutionise conventional ITAM methods while bringing both exciting possibilities and ... -
The High Cost of Oracle Java: Managing Expenses and Operational Efficiency
For businesses reliant on Java, Oracle’s licensing model presents a formidable challenge. Once a freely available technology, Java has evolved into a costly necessity for enterprises, with licensing changes leading to widespread financial and operational concerns. ... -
The Next Frontier in ITAM: AI-Powered Innovations from Onyx, Samplify, and ServiceNow
This article explores three companies innovating in the ITAM market using AI. Before we look at AI for ITAM, let’s recap recent developments on how ITAM can help with AI. ITAM for AI I’ve been exploring ...
This section combines news with our analysis of issues affecting the ITAM industry.
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Microsoft Visual Studio Licensing Guide: Reduce Risks
(This article was reviewed and updated on 3 July 2025) Visual Studio Licensing Visual Studio subscriptions are licensed Per User with each licensed user able to. “install and use the software on any number of device”. ... -
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far ... -
Shifting Left Together: Embedding ITAM into FinOps Culture
During one of the keynotes at the FinOps X conference in San Diego, JR Storment, Executive Director of the FinOps ... -
Microsoft Power Apps: Current Pricing Models Comparison
Back in November 2021, Microsoft made Power Apps available under the pay-as-you-go (PAYG) model, alongside the traditional Per User/Per App ...
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Have you listened to the ITAM Review podcast?
All the latest and greatest ITAM conversations, interviews, and insights for you to listen to on the move.
This section combines news with our analysis of issues affecting the ITAM industry, including software publisher stories, ITAM/SAM tools developments and launches, and mergers & acquisitions.
Below you will find all of our articles in chronological order, then filtered into four main categories: News & Analysis, Best Practice, Audits, and Software Publishers.
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far beyond license compliance and SAM. What might, at first glance, appear to be a licensing dispute, ... -
-
Shifting Left Together: Embedding ITAM into FinOps Culture
During one of the keynotes at the FinOps X conference in San Diego, JR Storment, Executive Director of the FinOps ... -
Addressing the SaaS Data Gap in FinOps FOCUS 2.1
I recently reported on the FinOps Foundation’s inclusion of SaaS and Datacenter in its expanded Cloud+ scope. At that time, ... -
The Future of ITAM
As an ITAM Industry Analyst, I’m often asked what ITAM’s future looks like. This can be a tough question to ...
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As IT spending shifts to the cloud, ITAM must evolve
In this article, we explore the implications for ITAM of the main findings from Flexera’s 2022 Tech Spend Pulse, where the top priorities for technology initiatives continue to focus on digital transformation, cybersecurity and cloud/cloud migration.
ITAM, SAM and software license management are continually-evolving disciplines. At the same time, the remit for ITAM continues to expand as the industry matures. What was cutting edge just a few years ago is ITAM bread-and-butter today. Keep you and your team up-to-date on the latest ITAM practices here.
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The M&S Cyberattack: How IT Asset Management Can Make or Break Your Recovery
Marks & Spencer (M&S), the iconic UK retailer, recently became the latest high-profile victim of a devastating cyberattack. Fellow retailers The Co-Op and Harrods were also attacked. Recent reports suggest the rapid action at the Co-Op ... -
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AI in ITAM: Insightful Signals from the Front Line
During our Wisdom Unplugged USA event in New York in March 2025, we engaged ITAM professionals with three targeted polling ... -
How ISO/IEC 19770-1 Can Help Meet FFIEC Requirements
In the world of ITAM, the regulatory spotlight continues to intensify, especially for financial institutions facing increasing scrutiny from regulatory ... -
An Introduction to Scope 4 Emissions
Executive Summary For ITAM teams, sustainability is a core responsibility and opportunity. Managing hardware, software, and cloud resources now comes ...
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How to reduce e-waste – ITAM’s role in meeting sustainability goals
A recent report & survey by the UK’s Royal Society of Chemistry (RSC) has highlighted the growing problem of how to reduce e-waste and how we can do more to reduce consumption of rare earth metals and shore up overstretched supply chains.
Forewarned is forearmed. Get the latest news and advice on the ever-present challenge of software publisher audits here. Who is auditing right now? How and when should you respond to an audit? Stick here to stay informed on the latest audit trends, patterns and behaviours.
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ITAMantics - April 2024
Welcome to the April 2024 edition of ITAMantics, our monthly news podcast where we discuss the biggest ITAM stories from the last month. George is joined this month by AJ Witt and Ryan Stefani. Stories tackled ... -
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ITAM & AI, FinOps, Containers, ESG, security: The many ways in which ITAM has matured beyond its roots
ITAM, AI, FinOps, Containers, ESG, security… Back in January I wrote about my picks from the agenda for Wisdom NA ... -
Another Quest audit ends up in court
A Quest Software audit is in court (again). Here I am, back with another story of a software vendor treating ... -
As some VMware products come to an end some customers face 1200% price rises
As you may have seen, following the completion of the Broadcom acquisition, “VMware by Broadcom” are no longer offering perpetual ...
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Podcast Episode 117: Protect against stealth software audits
In this latest podcast I sit down once again with four great guests to discuss the prospect of "stealth audits". In this action-packed discussion we cover Oracle, audit tactics, court cases, recent acquisitions, contract terms and much more. We also talk about new terms to best describe modern software audits (stealth software audits?).
Licence management is the mainstay of many ITAM roles, so it is important to stay informed on the latest software publisher news. We aim to keep our readers informed on the latest developments at tier 1, 2 and 3 software publishers, combined with analysis of how it will affect ITAM professionals.
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Microsoft Visual Studio Licensing Guide: Reduce Risks
(This article was reviewed and updated on 3 July 2025) Visual Studio Licensing Visual Studio subscriptions are licensed Per User with each licensed user able to. “install and use the software on any number of device”. ... -
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Broadcom vs Siemens AG - A Brewing Storm
The ongoing legal battle between VMware (under Broadcom ownership) and Siemens is yet another example of why ITAM goes far ... -
Microsoft Power Apps: Current Pricing Models Comparison
Back in November 2021, Microsoft made Power Apps available under the pay-as-you-go (PAYG) model, alongside the traditional Per User/Per App ... -
Microsoft Q3 Soars as AI and Azure Growth Fuels Market Gains
On the 30th April, Microsoft released its Q3 quarterly earnings report, exceeding expectations and igniting investor optimism. Investors had been ...
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Opentext acquires Micro Focus: Audits ahead?
You’ll be pleased to know that a company known for their aggressive audit tactics have bought another company known for their aggressive audit tactics…OpenText will acquire Micro Focus for $6 billion USD. The acquisition is expected to close in Q1 2023, subject to approvals.
Join Us Live
Join Wisdom Unplugged events this fall to learn how to better align – and collaborate – with FinOps teams to drive business value.
And, don’t forget to enter the 2025 ITAM Excellence Awards. There are 7 awards to be won, and entries close 20 July. Winners will be announced in November.
Learn how to get ITAM and FinOps working better together. Hear from your peers who've done it. Learn what works, and what doesn't. Early Bird pricing ends 7 August 2025.
Join us to explore the evolving intersection of ITAM and FinOps through keynotes, hands-on workshops, and real-world case studies. Early Bird pricing ends 19 September 2025.
Could you be a winner? These awards celebrate those leading the way in ITAM – pushing boundaries, solving complex challenges, and driving real business value.