Free Webinar: Organizations in troubled times - How ITAM can drive business value and have a measurable impact on the bottom line

Join us to learn how ITAM as a business unit can enhance competitiveness, financial performance, and cybersecurity protection. AJ Witt from ITAM Review and Fabian Gutschera from USU share practical tips for success.
21 November 2023

About this event

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What if ITAM teams were run as a business unit?

In this webinar we explore how placing ITAM deliverables in the context of strategic business language and priorities will improve your organization’s competitiveness and directly improve its financial performance.

The webinar looks at three key areas – Cost Management, Competitive Advantage, and ITAM’s role in ensuring business technology is protected from ever-increasing cyber security threats.

Join AJ Witt from the ITAM Review and Fabian Gutschera from USU on Tuesday 21st November 2023 at 3pm GMT for the Organizations in troubled times – How ITAM can drive business value and have a measurable impact on the bottom line joint webinar to hear practical tips on how to use business language to get senior stakeholder attention and which KPIs and Metrics you should track to measure and communicate your success.

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This event is brought to you by The ITAM Review & USU. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here


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    AJ Witt
    ITAM Industry Analyst, The ITAM Review
    AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.
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    Fabian Gutschera
    Teamlead Sales Engineering, USU
    Fabian Gutschera joined USU Software AG in October 2015. As Account Delivery Manager, he initially supported customers in the integration and further development of their license management. In January 2018, he moved to Sales Engineering and has since been developing solutions for existing and new customers based on the USU portfolio. His focus is on modern license models and the requirements for SAM in the cloud. He has been Teamlead Sales Engineering since 2019.


Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”

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