Panel Webinar: SAM Tool Markets In Motion

Join Rich Gibbons from The ITAM Review and panel speakers on May 16, 2024, for a webinar exploring strategies to navigate tech stack changes.
16 May 2024

About this event

Old providers are disappearing or being bought up, new providers are entering the market. This also increases concerns among end users, especially if the future of a tool is unclear, or if it no longer meets increased requirements. Join Rich Gibbons from The ITAM Review and panel speakers on Thursday, 16th May 2024 at 4pm BST for a webinar where we’ll discuss with you possible steps to deal with changes that might affect your tech stack in the future.

Understanding the process of change

– What is the reason behind the change?

– What consequences does it have for my company?

– How can we deal with it as a company?

– What strategy are we planning?

– How can we successfully implement our strategy?



 This event is brought to you by The ITAM Review. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event, following up, and related activities.  More details about how we use your data can be found in our privacy policy here

Why you should attend

  • Stay Ahead of the Curve: The ITAM tool and technology landscape is evolving rapidly. By attending our webinar, you’ll gain insights into the latest market trends and learn how to stay ahead in a world where change is the only constant.
  • Expert Guidance: Hear from Rich Gibbons and our panel of experts from across the industry, who will share their insights, thoughts, and strategies to help you navigate the market.
  • Interactive Discussion: This is not just another webinar. It’s an interactive platform with no slides and plenty of opportunity to ask your questions.

Join us on Thursday, 16th May 2024, at 4pm BST and empower your company to turn challenges into opportunities.


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    Rich Gibbons
    Managing Director, ITAM Review
    Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.
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    Sean Robinson
    Director of SAM & Cloud Cost Optimisation, License Dashboard
    Sean is a pioneer of SAM with over 20 years of experience in Software Asset Management and Cloud Cost Optimization. He developed one of the industry’s leading, software asset and license management tools, License Dashboard License Manager, delivering SAM services to some of the largest companies in the world.
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    Ryan Wood-Taylor
    Sr. Director, Product, Enterprise and IT Asset Management, ServiceNow
    For the last 20 years, Ryan’s career has been focused on ITAM program implementations, IT asset management and software license compliance. As an advisory services professional, he primarily served clients in the Fortune 100 looking to optimize hardware and software spend, understand contractual risk and realize IT operational efficiency. Ryan also built software audit licensing programs at large software companies from the ground floor, identifying more than $1B in compliance findings. Ryan currently leads Outbound Product at ServiceNow’s fastest growing product line, Asset Management.
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    Olaf Diehl
    Director Product Management, USU
    Olaf Diehl is Director Product Management at USU. He has been responsible for IT consulting in the area of ITSM and SAM since 1998, and in a management role since 2002.
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    Becky Trevino
    Chief Product Officer, Flexera
    Becky Trevino is the Chief Product Officer at Flexera, where she leads the Product Management, User Experience, Product Marketing and Product Insights teams. Her mission is to build one Product function from strategy through go-to-market. Prior to Flexera, Becky led the Product team at Snow Software where she led the launch of Snow Atlas, built products and programs to drive double-digit ARR growth, and transformed the Snow pricing and packaging models to support Snow's transition from product to platform. Becky led several functions at cloud computing leader Rackspace including the Public Cloud Customer Success organization and Marketing where she created a new category in the public cloud market – cloud-enabled managed services. Becky started her career in Engineering Operations at Dell. She holds an M.S. in Engineering from the University of Michigan and an MBA from Northwestern’s Kellogg School of Management. You can find Becky on LinkedIn where she posts on #Leadership, #ProductManagement, #ProductMarketing and #SaaS.
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    Mika Harviala
    ITAM Principal Consultant, SHI
    Mika Harviala is an ITAM Principal Consultant at SHI Inc. In this role, he collaboratively develops innovative asset management solutions for customers. He has more than 15 years of experience in various disciplines within asset management, from software development to solution consultancy and many roles in between. Mika has collaborated with many industry bodies including Business Software Alliance, as a member of the ISO 19770-3 working group, and has presented at IBSMA conferences. In his spare time, Mika enjoys reading, riding his motorcycle, and gaming. He makes his home outside of Charleston, South Carolina with his wife and pets.


“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”

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