Business Drivers for SAM Adoption

Business Drivers for SAM Adoption

This is the second article from my SAM research project with Stephen Mann from Forrester Research looking at the partner / supplier element of our research. See also ‘Which services do SAM partners offer?‘.

This time we simply asked suppliers/partners and resellers “In your opinion what is the biggest driver for organizations adopting SAM?”

As you can see the three strongest business drivers were:

• Cost Cutting – “We need to reduce software costs”
• Vendor Audits – “We need to defend against, or clean up the mess after publisher-led audits”
• Governance – “We need to reduce risk, unexpected software costs, adhere to regulations and maintain compliance”

• Software ROI – “We need to demonstrate the value of our software investments, return on investment, business value”
• Visibility – “We just need better visibility of what we have so we can manage it more effectively”
• Procurement – “We need to prepare for contract changes or renewals, we need to adhere to ever more complex license terms”

• Operational Efficiency – “We need to reduce complexity on the Service Desk, improve service and manage the whole lifecycle more effectively”
• Migration Planning – “We need to plan transitions to the cloud, new operating systems etc”
• Security – “We need to monitor inappropriate apps, piracy, security risks”

In the next article I’ll dig into what blockers exist for SAM.

Notes

• Survey conducted with ITAM Review newsletter subscribers in October 2012
• Countries participating: 32
• Total participants: 176

As always, I welcome your comments and feedback. Further analysis to follow.