ITAM Review Reader Analytics

ITAM News & Analysis

ITAM Review Reader Analytics

29 October 2014

4 minute read

This article provides a summary of the visitor analytics for the ITAM Review over the last twelve months (see also ITSM Review reader analytics).

First of all, a sincere thank you to our readers, contributors and followers for your continued support. Our humble little blog served up ITAM content to a mind-boggling 481,968 readers in the last twelve months from just about every country on the planet. This articles provides a high level summary of the hot topics and reviews that are proving popular on the ITAM Review.

481,968 visitors from 205 countries

ITAM Review Reader Analytics: Where do visitors come from?

Top 10 visitors by country:

United States 41.17%
United Kingdom 14.00%
India 6.60%
Germany 3.83%
Canada 3.36%
Australia 3.25%
Netherlands 2.19%
France 2.09%
Sweden 1.31%
Singapore 0.91%
Long tail of 200 other countries 21.29%

New visitors to The ITAM Review arrive via search engine, word of mouth or social networks. Our top 10 external sources of visitors are as follows:

Google
Direct
ITAM Review Newsletter
Bing
LinkedIn
The ITSM Review
Twitter
Yahoo
Buffer
Feedly

Other ITAM sites also send us visitors, here are the ten largest contributors by volume:

Social sharing is important for spreading our content, here are the top 10 social sources with approximate % of volume:

LinkedIn 71.57%
Twitter 18.97%
Blogger 3.44%
Facebook 1.73%
Disqus 1.06%
reddit 0.88%
WordPress 0.51%
Scoop.it 0.44%
Google+ 0.35%
Pocket 0.18%

What are visitors looking for?

Top 10 ITAM related practice and process related searches (Top 10 of over 100,000 search terms)

ITAM
IT Asset Management
IT Asset Management Process
SAM certification
SAP Licensing
Oracle Licensing Guide
SAP License Audit
Software Asset Manager Job Description
IT Asset Management Best Practices
What is Asset Management

Top 10 vendor or tool related search terms:

Snow Software
HP DDMI
BDNA
ServiceNow
SCCM Asset Management
SAM Tool Comparison
AppClarity
SCCM Limitations for Software Asset Management
Frontrange Discovery
License Dashboard

Most Popular Reads

Top 20 most popular articles by volume of impressions in the last twelve months:

SAP Licensing Guide [Moshe Panzer]
Oracle Licensing Guide [Mark van Wolferen]
IBM Licensing Guide [Koen Dingjan]
Microsoft Visio KMS Keys like to install most expensive version by default [Filipa Preston]
Microsoft SPLA Licensing Guide [Rich Gibbons]
Symantec Licensing Guide [Matt Marnell]
System Center 2012 Licensing [Don Retallack]
Salesforce.com Licensing Guide [Jon Mulligan]
Pros and Cons of Adobe CC [Vincent Brasseur]
MSDN Licensing Guide [Kylie Fowler]
Dissecting the Microsoft Audit Letter [Martin Thompson]
Using Microsoft SCCM for SAM [Martin Thompson]
IT Asset Naming Conventions [Nir Dvir]
Gartner MarketScope for the IT Asset Management Repository 2013 [Martin Thompson]
Joiners and Leaver Process [Rory Canavan]
Open Source ITAM Software [Martin Thompson]
Building your ITAM Roadmap [Mara Zeldin]
Oracle Podcast [Martin Thompson]
Adobe Licensing Quick Guide [Patrick de Veer]
CSAM Training Review [David Foxen]

Many of the articles above were not published in the last twelve months. The most popular articles are the perennial, always useful guides based on real life experience.

Many expect that blog posts disappear after the initial bubble of social media, but for many ITAM Review articles the opposite is true.

See the monthly views for Moshe Panzer’s SAP Licensing Guide, over 1,000 visitors a month for three years. (13,422 last twelve months, 38,094 since publication).

SAP

Product reviews also stick around receiving readers several years after publication. See the visitors to this review of HP’s inventory capabilities in 2011. Receiving a steady 500 visitors a month for three years!

HP-DDMI