In a statement issued to customers. Autodesk has declared its intention to being a subscription only company.
The statement infers a general direction towards subscription rather than a specific cut-off date, but it is clear that Autodesk is keen to transition customers across to the new recurring revenue model.
“We believe that subscribing is the best way for you to get the greatest value from our tools and technologies”
… and then outlines a series of benefits that could just as easily be utilised with perpetual software!
Let’s not beat about the bush, subscription is good for Autodesk and they’ve done a pretty flimsy job of making it look like a compelling offer for customers. Recurring subscription revenue, whereby customers have to keep on paying for software regardless, is very profitable.
Just look at how Adobe’s share price has soared since they transitioned to subscription only [Image below]. No more having to crank out new product features and sell upgrades. Shareholders just love predictable subscription revenue.
To pressure customers into making the shift early, Autodesk is offering 60% off their subscription plan. How does paying 40% of something you already own make a good deal?
In addition, maintenance prices are being increased (by 5%, 10% and 20% in 2017, 2018, and 2019 respectively) and multi-year renewals to lock in prices are not available. So as with Adobe, it looks like it’s subscription or bust for Autodesk customers.
See the full letter below.
Update 10th March – Some ITAM Readers have said subscriptions from Autodesk present a good opportunity to roll up old versions and consolidate. See trail below: