In comparison to our recent reviews of specific tools or specific use cases – This review is a broad competitive comparison of market leading Software Asset Management (SAM) tools for large enterprises.
Our goal is an independent review and comparison of the market leaders, identify key competitive differentiators between tools and see where the market is heading.
Enterprise SAM tools review guidelines:
There is no charge for participation
Results will be published on The ITAM Review
Assessment Criteria
Results will based on key competitive differentiators identified during the study and customers satisfaction scores:
Key competitive differentiators will be aligned to the six categories in our SAM Tool Buyers guide.
Customer satisfaction scores will be sourced from our sister site: Tools Advisor.
New and interesting research from WanAware hits at the nub of the disconnect many IT Asset Managers might feel about the value they deliver. The ‘Closing the ITAM Confidence Gap. 2025 Survey Insights for IT Leaders’ ...
On 30th July 2025, Microsoft released its much-anticipated FY25 Q4 earnings report. The results follow a surprisingly strong Q3, which exceeded the expectations of some of the most optimistic investors. The latest Q4 results continue with ...
The ITAM Forum’s 2025 global ITAM research report in partnership with Azul reveals some fascinating insights into the financial, operational, and compliance risks involved in software licensing and audits. This article provides a high-level overview of ...
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Marks & Spencer (M&S), the iconic UK retailer, recently became the latest high-profile victim of a devastating cyberattack. Fellow retailers The Co-Op and Harrods were also attacked. Recent reports suggest the rapid action at the Co-Op ...
During our Wisdom Unplugged USA event in New York in March 2025, we engaged ITAM professionals with three targeted polling questions to uncover their current thinking on Artificial Intelligence—what concerns them, where they see opportunity, and ...
In the world of ITAM, the regulatory spotlight continues to intensify, especially for financial institutions facing increasing scrutiny from regulatory bodies due to the growing importance of IT in operational resilience, service delivery, and risk management. ...
Executive Summary For ITAM teams, sustainability is a core responsibility and opportunity. Managing hardware, software, and cloud resources now comes with the ability to track, reduce, and report carbon emissions. Understanding emission scopes—from direct operational emissions ...