Skip to content
ITAM Review
  • Home
  • About the ITAM Review
  • Contact
  • Subscribe

Martin Thompson

Martin is the Executive Director of ITAM Forum, a not-for-profit trade body dedicated to advancing IT Asset Management. He is also the founder of LISA, a training platform for ITAM, SAM and software licensing professionals. He is the author of Practical ITAM: The Essential Guide for IT Asset Managers, a practical book for those looking to get started and make a measurable difference in the field. Martin also developed the PITAM training course and certification. Connect with Martin on LinkedIn.

ISO/IEC 19770Best Practice

Event: ISO/IEC ITAM Standards Summit

UPDATE: Event cancelled due to insufficient interest.  A public event to discuss ISO/IEC ITAM Standards Working Group 21 (WG21), the group that develops ITAM standards, ... Read more

Written by: Martin Thompson

Published on: August 30, 2016

ITAM News & Analysis

Nominees announced for ITAM Review 2016 Excellence Awards

The ITAM Review Excellence Awards return for 2016, and I’m delighted to share that we’ve received double the amount of nominations as last year, with ... Read more

Written by: Martin Thompson

Published on: August 24, 2016

Best PracticeSAM

How to conquer complex licensing

Our 12-box training module back in June covered ‘How to sweat software assets’ and manage entitlement, this month we extend the topic by looking at the ... Read more

Written by: Martin Thompson

Published on: August 9, 2016

Best PracticeSAM

Microsoft: “Shelfware should be conceded”

Mark Bradford, UK head of Software Asset Management (SAM) and Compliance at Microsoft, suggests that Shelfware should be conceded and customers should not be punished for honest ... Read more

Written by: Martin Thompson

Published on: July 19, 2016

Filipa Preston, CEO, Software Optimization Services

Best PracticeSAM

Land and expand…. what is possible when SAM is done right

In the video below I interview Filipa Preston, CEO of Software Optimization Services from Perth in Australia. Filipa describes her recent Microsoft 2016 SAM Partner of ... Read more

Written by: Martin Thompson

Published on: July 11, 2016

b.lay

Best PracticeSAM

Avoiding the audit-deal-cloud rinse cycle

I was lucky enough to visit Utrecht in the Netherlands recently to see the nice folks from b.lay, one of the winners of the ITAM Review ... Read more

Written by: Martin Thompson

Published on: June 28, 2016

ITAM News & AnalysisPodcasts

Podcast Episode 22: News Round

In this Podcast, Martin Thompson is joined by Danny Begg, SAM Technical Specialist at HRG and Rory Canavan, Owner at SAM Charter to discuss the all things ... Read more

Written by: Martin Thompson

Published on: June 24, 2016

Campaign for Clear Licensing

ITAM News & Analysis

Please help with the CCL Audit Census

Please participate in our Audit Census The purpose of this survey is to investigate current software audit activity. This research revisits themes from our software ... Read more

Written by: Martin Thompson

Published on: June 20, 2016

The 12 box plan

ITAM News & Analysis

How to sweat software assets

  Our 12-box training module last month covered automation and the ITAM request process (82% of you told us you had semi-automated ITAM requests, 18% ... Read more

Written by: Martin Thompson

Published on: June 16, 2016

ITAM futures

Best Practice

Expert Panel: The ITAM department of the future

I’ll be hosting a panel session at our conferences later this year entitled “The ITAM department of the future – from administration to leadership”. In preparation ... Read more

Written by: Martin Thompson

Published on: May 27, 2016

Asset Request

Best PracticeSAM

Automating Asset Request: Cheat Sheet

In preparation for our training session next week I’ve included a link to an Asset Request cheat sheet. This includes things to think about when ... Read more

Written by: Martin Thompson

Published on: May 20, 2016

ITAM News & Analysis

ServiceNow & ITAM (Azure, ServiceNow Plug-ins call for participants)

ServiceNow adds management of Azure Yesterday, ServiceNow announced support for Microsoft Azure within their cloud management platform. This is incremental to existing coverage for Amazon ... Read more

Written by: Martin Thompson

Published on: May 19, 2016

Tool certifications

Best PracticeSAM

Publisher tool certifications and SAM tool selection

During my current review of 10 SAM Tools for large enterprises – the issue of publisher certification has been raised. This is when a software ... Read more

Written by: Martin Thompson

Published on: May 17, 2016

Software Publishers

Microsoft SQL Server License Management Standard

Back in October 2014 we published a comparison of four SAM tools with Microsoft License Management capabilities (See: Microsoft License Management Group Test – The ... Read more

Written by: Martin Thompson

Published on: May 16, 2016

Asset request systems: Automated ITAM and Happy Customers

Best PracticeSAM

Buyers guide to App stores and request fulfillment

Enterprise application stores or online asset request systems are a win-win. They present a great opportunity to automate ITAM, alleviate the ITAM team of customer ... Read more

Written by: Martin Thompson

Published on: May 13, 2016

Best Practice

Quick guide to building a three-year roadmap

This quick guide is to accompany module 4 of The ITAM Review 12 Box Training program “How to build a three year ITAM roadmap”. Further ... Read more

Written by: Martin Thompson

Published on: May 3, 2016

Best PracticeSAM

Enterprise SAM tool customer satisfaction scores

I’m midway through a competitive comparison of the top ten SAM tools for large enterprises. See the original call for participants here and recent market share ... Read more

Written by: Martin Thompson

Published on: April 28, 2016

Best PracticeSAM

Enterprise SAM tool market share analysis

I’m midway through a competitive comparison of the top ten SAM tools for large enterprises. See the original call for participants here. As part of ... Read more

Written by: Martin Thompson

Published on: April 22, 2016

Audits

Basic ITAM metrics and red flags for auditors

One of my first blog posts on The ITAM Review back in 2008 referred to inventory accuracy and total number of assets. An accurate, up-to-date ... Read more

Written by: Martin Thompson

Published on: April 19, 2016

Best PracticeSAM

Managing Amazon Web Services (AWS) costs

Our friends at the big G state that spending on public cloud is growing five times faster than other IT categories (Gartner, Public Cloud Services ... Read more

Written by: Martin Thompson

Published on: April 15, 2016

Prev Next

About

Enterprise Opinions Limited
Fairview House
43 Bath Road
Old Town
Swindon
SN1 4AS

Recent Posts

  • Flying Blind on Mobile, Losing the SaaS War, Questioning the CMDB and Why FinOps Belongs in Your Tool Belt
  • The ROI of ITAM, SAM and Software Licensing Training: How to Build a Business Case That Actually Gets Approved
  • Vendor Lock-In: A Beginners Guide
  • 8 Dimensions of Trustworthy ITAM Data
  • FinOps prices the rooms, ITAM manages the hotel

Looking for something

x

Privacy Policy | Contact

Copyright ITAM Review © 2026
  • Home
  • About the ITAM Review
  • Contact
  • Subscribe